FOLLY is a new multi-artform concept by artist & designer Sam Williams, in collaboration with Blue Moon Circus. Currently in the early stages of development, the R&D for Folly! (Permission to Play) is supported by Blueprint: Without Walls R&D Investment Fund. 

FOLLY is an evolving, large-scale immersive artwork exploring humanity’s fading relationship with imagination, play, and the natural world. Responding to an age of automation and distraction, it seeks to rekindle the magic of collective creativity - the instinct to climb, build, and believe together. Through play, movement, and physical interaction, FOLLY invites audiences to co-create new myths of connection and care.

Composed of modular, sculptural “folly” structures that act as both playground and performance space, it is a never-ending story that transforms with each new place that it visits. Rooted in the histories of play, circus, and storytelling, the work explores what it means to gather, experiment, and make meaning through embodied, sensory experience.

At its heart, FOLLY is a manifesto for reawakening wonder: a permission slip to be foolish, curious, and human again.